On the Virtues of Handmade Websites
There are areas of life where, fortunately, human craftsmanship still reigns. For example, hand-built Amish furniture is known for how solid and well-built it is, by artists working with their hands in the medium of wood. Similarly, original works of art on canvases are seen as authentic and “the real thing”; a reproduction or a piece of computer-generated artwork just isn’t the same. Even something as quotidian as a pen can go for hundreds of dollars if it’s made by hand; the very human process of its manufacture (and the resulting scarcity) sets it apart from similar but mass-manufactured pens made by machines.
You or I could probably not make a good pen or build a bookshelf by hand without some training or practice or prior experience. Similarly, most people could not code up a website by hand. And that’s fine – not everyone needs to be an expert in every domain. For people who need a website, most are fine with one made with a website builder (SquareSpace, Wix) or made with a blogging service (Wordpress, Blogger) or just maintain social media accounts (Facebook, Instagram, Twitter, etc). (I’ll have more to say about social media in a future installment.) Or they just rely on a “website guy” to do it for them so they don’t have to deal with any of the technical details.
There has been a lot written about this (for example the 2015 talk “The Website Obesity Crisis”), but websites are still by and large a bloated mess.
An anecdote: I recently loaded an article on a well-known tech blog, which included a large “hero” image at the top of the page. Astonished at how slowly it was loading even on a decent high-speed internet connection, I checked the image’s size: it was 4.5 megabytes. That one image was larger than the RAM in my first computer.
While the world is facing a climate change crisis, people feel obligated to “upgrade” their computer just so it doesn’t get bogged down on these new, “modern” (read: bloated) websites.
What is the way out of this? More and more complexity is not the solution. We need more handmade websites.
Handmade? That sounds impractical, right? Let me introduce another anecdote:
Once in the earlier days of the internet I was trying to find the hours (or at least the contact information) for a museum in a city I was visiting. This museum was tiny, didn’t have any dedicated staff, and was run by a local religious group. Fortunately they had a website! It was as minimal a website as could be: no styling, no images, just plain HTML. Black text on a white background. I found out their hours quickly and no time was wasted.
Was that museum’s website ideal? Maybe not. Good-looking? Definitely not. But it was informative and usable and fast. It told me what I needed to know.
For another example, compare the reddit.com redesign (i.e. the current site) to HackerNews.
The reddit redesign is bloated, slow. It’s fancy-looking, but it sucks (even before you consider the “dark patterns” like blocking access to many subreddits unless you get their app). I find reddit completely unusable on my phone or laptop unless I use “old reddit” or a third-party app and I’m not alone.
HackerNews, on the other hand, is fast… blazingly fast. It’s a bit ugly, admittedly, but its entire design says it’s there to be fast and informative. It’s fast even on a slow mobile connection or an ancient computer.
For example, one popular way of developing websites is to use a CSS framework. You drop a link to, say, the Bootstrap CSS in your project and then you can use any of its CSS classes to style your website. This can be incredibly convenient. But it means that your website ships with a bunch of unnecessary bloat that never even gets used. It just eats up data and bandwidth and makes everything slower.
That’s good. It’s a step toward sanity. And I bet that using a framework speeds up your development process. But it’s not what I’m talking about.
What about static site generators?
I’m a big fan of static-site generators… at least some of them. (This site is made with one. You can read more about the tools used to make this site at [Tech Notes] How This Site Was Made.) It can save you a lot of effort and make it easy to maintain a consistent look across your site.
The key to a successful handmade site built with a static site generator is that you still make each piece of it yourself. You don’t use someone else’s blog template; you just use the software to stitch it all together in a consistent way. The result is just as lean as if you had, indeed, coded each HTML file by hand.
Is this really practical?
Like the Typewriter Revolution it’s not about what makes it practical to make a bunch of money in the shortest amount of time. For that, web frameworks and templates make sense. Rather it’s about ideals.
Sure, some may deride this “every byte is sacred” approach as worthy of parody (NSFW) in the age of streaming video and gigabit connections. But it does matter. You matter, your website matters, and your bytes matter. Go forth and get your hands dirty.
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